If you‘re an active Instagram user, you‘ve likely encountered the dreaded "Try Again Later" error message at some point. When this pops up, it can bring your Instagram activity to a screeching halt, leaving you wondering what you did wrong and when you‘ll be able to resume liking, commenting, and engaging with your favorite accounts.
As a social media expert who has dealt with my fair share of Instagram action blocks over the years, I‘m here to walk you through everything you need to know about this common but frustrating issue. I‘ll explain exactly what triggers the "Try Again Later" error, how long these temporary blocks typically last, and most importantly, what steps you can take to avoid landing in Instagram jail in the future.
Why Instagram Limits Actions and Blocks Accounts
First, let‘s talk about why action blocks exist in the first place. Instagram, like all major social platforms, has a vested interest in combating spam, bots, and other forms of inauthentic activity. As Instagram‘s user base has grown to over 1 billion active accounts, maintaining the integrity and quality of interactions has become a top priority.
According to a 2020 report from Statista, at least 5% of all Instagram accounts, or around 71 million accounts, are likely bots or spam. To prevent these fake accounts from infiltrating the platform and degrading the user experience, Instagram has developed sophisticated algorithms and filters for detecting and limiting suspicious behaviors.
As Instagram explains in its Community Guidelines, "We want to foster a positive, diverse community. We remove content that contains credible threats, hate speech, and more. We may also remove posts that are intended to sell or trade regulated products or coordinates social harm."
Temporary action blocks, like the "Try Again Later" error, are one tool in Instagram‘s arsenal for enforcing these guidelines and keeping the platform safe and enjoyable for real human users. While it can be incredibly frustrating to have your own account limited, these blocks are an important part of what keeps Instagram usable for its massive global community.
Behaviors That Trigger Instagram Action Blocks
So what exactly sets off Instagram‘s spam alarm bells? There are a few key behaviors that the platform‘s algorithms watch out for:
- Using unauthorized third-party apps or automation tools
- Following/unfollowing a large number of accounts in a short time span
- Liking or commenting on posts too rapidly
- Sending a high volume of generic direct messages
- Posting content that violates Instagram‘s Community Guidelines
Third-Party Apps and Automation Tools
One of the quickest ways to get on Instagram‘s bad side is to use any app or service that automates your interactions or claims to rapidly grow your following. These tools often tout their ability to auto-like posts, leave comments, follow/unfollow accounts, and more.
However, using these unauthorized tricks is explicitly prohibited under Instagram‘s Platform Policy. As the policy clearly states, "Don‘t use the Instagram API to simply display User Content, import or backup content, or manage Instagram relationships, without our prior permission."
While it can be tempting to try to hack the system, usingf these spammy growth tactics will almost certainly result in getting your account flagged and blocked. It‘s simply not worth the risk.
Mass Following and Unfollowing
Speaking of growth hacks, some Instagram users still fall prey to the outdated idea that rapidly following and unfollowing accounts is an effective way to inflate their follower count. However, Instagram‘s algorithms have gotten very good at detecting this spammy behavior.
According to research from Mention, Instagram currently caps follows at 200 accounts per day and "strongly discourages" following more than 150 in a 24-hour period. Following more than this may get you temporarily blocked.
Even if you don‘t hit these hard limits, following and unfollowing too many accounts at once is still likely to raise red flags. Instagram‘s system evaluates your behavior compared to that of the average user, so any sudden spikes in activity can trigger a block even if you‘re below the stated caps.
Commenting and Liking Too Quickly
In addition to following, Instagram also monitors the speed at which you like and comment on posts. Quickly tapping through your feed and double-tapping everything in sight is a surefire way to hit Instagram‘s interaction cap and get slapped with a "Try Again Later" message.
Data scientists who have studied Instagram‘s spam detection have found that leaving more than 150-200 likes or 15-20 comments per day is a risky move. This is especially true if you‘re rapidly liking multiple posts from the same user in succession, as this pattern mirrors the behavior of bot accounts.
While Instagram doesn‘t disclose the exact thresholds for likes and comments, as a general rule, it‘s best to keep your interactions authentic and spaced out. Resist the urge to blanket-like everything you see.
Spamming the DMs
Direct messages are a powerful tool for connecting with other Instagram users. However, they can also be abused by bad actors looking to spread spam and scams.
To prevent this, Instagram limits the number of DMs you can send in a given time period, especially if you‘re messaging users you don‘t know or who don‘t follow you. While the exact limit isn‘t publicly known, sending a flurry of generic copy-paste DMs is a great way to land in the penalty box.
It‘s important to keep your messaging activity genuine and thoughtful. Use DMs to have real conversations, not blast out sales pitches or pleas for follows.
What to Do If You Get an Action Block
Even if you try to play by the rules, you still might find yourself facing the "Try Again Later" message and an unexpected time out from Instagram. If this happens, don‘t panic. Remember that action blocks are always temporary and will expire on their own after a set period.
In most cases, the block message will not specify how long the restrictions will last. Blocks can range anywhere from a few hours for a first-time offense up to 48 hours or more for repeat violations. In rare cases, an extended block may last for several weeks.
While there‘s no magic "unblock me" button, there are a few things you can try:
Double check the error message to see if a date is listed for when you can expect the block to lift.
Try accessing Instagram from a desktop browser or the separate Instagram Lite app, as some users have reported being able to circumvent blocks this way.
If the block persists for an unreasonable length of time, use the "Tell Us" option in the error message to report the issue directly to Instagram.
The most important thing is not to keep trying to power through the block by repeatedly logging in and out or switching devices. This will likely only prolong the restrictions. Instead, take the forced break as an opportunity to reassess your Instagram habits and make a plan for interacting more mindfully in the future.
Keeping Your Interactions Authentic
At the end of the day, the best way to avoid getting blocked on Instagram is to keep your behavior as natural and authentic as possible. Focus on real conversations with your followers, not just gaming the algorithm to rack up high counts.
"The key is remembering there‘s no ‘formula‘ for gaming Instagram," says Natalie Gullatt, social media manager and founder of Socialably. "These platforms are built for human interaction and fostering genuine connections. That‘s where your focus should be."
Spread out your interactions, mix up your content, and don‘t rely too heavily on any specific tactic or hack, no matter how appealing it may seem. Building a quality Instagram presence takes time and consistency, not just a high follower count.
This means you‘ll need to ditch any third-party apps or automated growth tricks. Instagram is constantly updating its systems to detect these shady practices. Using these tactics in 2024 is a near-guaranteed way to trigger an action block.
Instead, focus on building organic engagement by:
- Posting high-quality content consistently
- Using relevant hashtags to make your posts discoverable
- Interacting with other users in your niche
- Telling authentic stories that resonate with your audience
- Monitoring your analytics to see what content performs best
If you do find yourself on the wrong side of an action block, use it as a learning opportunity rather than just an inconvenience. Reflect on what may have triggered the block and how you can adjust your strategy moving forward.
"Getting action blocked on Instagram is frustrating, but it‘s not the end of the world," says Tyler Bern, head of social strategy at THAT Agency. "Use it as a chance to slow down and rethink how you‘re using the platform. Instagram is about quality over quantity."
The Future of Instagram Action Blocks
It‘s important to note that Instagram‘s policies and systems around action blocks are always evolving. As the platform continues to grow and new forms of spam and inauthentic activity emerge, Instagram will likely keep updating its algorithms to maintain a high standard of content.
We‘ve already seen evidence of this in the Instagram‘s recent pushback against bot networks and "coordinated inauthentic behavior" aimed at inflating likes and comments. From 2021-2022, Instagram ramped up its takedowns of fake accounts, removing over 1 billion accounts for violating its spam policies.
Moving forward, it‘s a safe bet that Instagram will continue to refine its spam detection capabilities. This means that growth tricks that may have flown under the radar in years past are more likely than ever to get flagged as suspicious.
The best defense against this is authenticity. Approach your Instagram growth as a marathon, not a sprint. Set realistic engagement goals, post quality content, and interact genuinely with your audience.
While it takes more patience and effort than relying on sketchy bots and hacks, building a legitimate presence is the only way to achieve sustainable success on the platform. Plus, by keeping your nose clean, you‘ll be able to avoid those headaches of the "Try Again Later" error and stay focused on what really matters: creating and sharing great content with your community.