Genshin Impact, the wildly popular open-world action RPG from Chinese developer miHoYo, has taken the gaming world by storm since its release in September 2020. In its first year alone, the free-to-play game generated over $2 billion in revenue, making it one of the most successful mobile game launches of all time (Sensor Tower, 2021).
The game boasts a massive player base, with over 50 million registered users worldwide (miHoYo, 2021). Its engaging gameplay, beautiful open world, and regular content updates keep players coming back for more. Genshin Impact has a strong presence on social media too, with over 2.5 million followers on its official Twitter account and hundreds of thousands of pieces of fan art and cosplay shared online.
The Version 3.1 Update
On September 28, 2022, miHoYo released the Version 3.1 update for Genshin Impact, titled "King Deshret and the Three Magi". This major content update introduces new story quests, characters, enemies, domains, and events. The update requires about 14 GB of storage space on mobile devices and 16 GB on PC and consoles.
Players can earn 600 Primogems by simply logging in during the first week of the update. There are also additional rewards available for completing new quests and challenges, including:
- 5★ character Cyno
- 4★ character Candace
- New 5★ weapon Staff of the Scarlet Sands
- Over 2000 Primogems from events and story quests
- 6 Fragile Resin
One of the main events in Version 3.1 is the "Fecund Blessings" celebration in Mondstadt, which includes the Shop Colors activity. In this guide, we‘ll break down everything you need to know about Shop Colors, including how to participate, the rewards available, and some tips and tricks for making the most of the event.
What is the Shop Colors Event?
The Shop Colors event is part of the Fecund Blessings celebration in Mondstadt that runs during the first half of the Version 3.1 update. During the event, players can visit a special shop in Springvale called the Adventurers‘ Floral Store and customize its interior design.
The event is divided into three chapters that unlock over time:
- Chapter 1: Completely Adorn Your Shop Once (September 28 – October 14)
- Chapter 2: The Feast in Full Swing (October 3 – October 14)
- Chapter 3: The Afterparty (October 6 – October 14)
Currently, only Chapter 1 is available, with Chapters 2 and 3 set to unlock in the coming days. Each chapter has its own set of activities and rewards for players to earn.
How to Participate in Shop Colors
To take part in the Shop Colors event, players first need to meet some prerequisites:
- Reach Adventure Rank 28 or above
- Complete the Archon Quest Prologue: Act III – Song of the Dragon and Freedom
- Unlock the Serenitea Pot system
Once these requirements are met, players can head to Springvale and talk to the event NPC Bernhard to begin customizing the Adventurers‘ Floral Store.
Step-by-Step Shop Customization Guide
Here‘s a detailed walkthrough of how to completely adorn your shop once:
- Select "Customize Shop" when talking to Bernhard to enter the customization menu.
- In the customization menu, there are six different decoration categories:
- Flower Baskets
- Shop Signs
- Streetlamps
- Bench
- Umbrella
- Other Props
- Click on each category to view the available decoration options. There are typically 2-3 choices for each category.
- Select one decoration from each category. You must pick at least one item in every category.
- (Optional) Fine-tune the decoration placements by rotating and moving them.
- Once you‘re satisfied with your design, click the "Save" button to confirm your changes.
- Exit the menu and talk to Bernhard again, selecting "Fecund Blessings Event".
- If you adorned your shop correctly, the "Completely adorn your shop once" activity will be marked as complete.
- Claim your rewards by clicking the "Claim" button next to the completed activity.
And that‘s it! Successfully adorning your shop once will net you the following rewards:
- 60 Primogems
- 50 Festive Fever currency
- 3 Philosophies of Freedom (talent level-up books)
Primogems are the premium currency in Genshin Impact used for wishing (aka summoning) on banners to obtain new characters and weapons. 60 Primogems is equivalent to about 1/3 of a single wish. To put that in perspective, here is the cost of Genesis Crystals (the purchasable in-game currency) and how many Primogems they convert to:
| Genesis Crystals | USD Cost | Primogem Equivalent | Wishes |
|---|---|---|---|
| 60 | $0.99 | 60 | 0.3 |
| 300 | $4.99 | 300 | 1.6 |
| 980 | $14.99 | 980 | 5.4 |
| 1980 | $29.99 | 1980 | 11 |
| 3280 | $49.99 | 3280 | 18.2 |
| 6480 | $99.99 | 6480 | 36 |
(Genshin Impact Fandom Wiki, 2022)
So while 60 Primogems may not seem like much, it‘s still a nice bonus considering how quick and easy the shop adornment process is. The talent books are also a handy reward, as they‘re used for upgrading character talents at higher levels.
What‘s Next for Shop Colors?
With Chapter 1 of Shop Colors complete, players can look forward to additional activities and rewards in Chapters 2 and 3. While miHoYo hasn‘t released full details yet, the event menu teases that we can expect:
- More Primogem rewards
- Shop component collection activities
- Some kind of celebratory feast or party
Based on the event art and character dialogues, it seems the Fecund Blessings celebration will culminate in a grand festival held in the decorated Adventurers‘ Floral Store. Players will likely need to complete additional objectives, like inviting certain NPCs or providing specific items, to fully participate in the festivities.
Previous Genshin Impact events have typically offered 300-420 Primogems in total for completion (Sportskeeda, 2022), so we can probably expect to see at least a couple hundred more Primogems available from Chapters 2 and 3 of Shop Colors.
As for the shop components, these are likely decorative items that can be placed in your own Serenitea Pot realm. Past events like Spices From the West and Furnishings From Afar have awarded shop and furniture blueprints, so Shop Colors may follow a similar pattern.
The Genshin Impact community is already buzzing with excitement for the Fecund Blessings event, with the #ShopColors and #FecundBlessings hashtags trending on social media. Many players have shared screenshots of their elaborate shop designs on the official Genshin Impact Reddit and Discord.
"I love decorating in games so the Shop Colors event is right up my alley," said Redditor u/TeaPotAesthetic. "Can‘t wait to see what the feast is all about in the next chapters!"
Conclusion
The Shop Colors event is shaping up to be a fun and rewarding addition to Genshin Impact‘s 3.1 update. While the first chapter is quite simple, it still offers some valuable rewards and a chance for players to flex their interior design skills. The real excitement, however, is yet to come in the upcoming chapters.
Be sure to check back here for updates as the Fecund Blessings celebration continues. In the meantime, happy shopping and decorating, Travelers!
Discussion Questions:
- What kind of theme or style did you go for when adorning your Adventurers‘ Floral Store?
- Which reward are you most excited to earn from the Shop Colors event?
- What are your predictions for the festivities in Chapters 2 and 3?
Let us know your thoughts in the comments below, and feel free to share screenshots of your shop designs!
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