In the ever-evolving world of ecommerce, staying ahead of the curve is crucial for success. As we look towards 2025, it's essential to identify and capitalize on the hottest trending products that will drive sales and boost your online business. This comprehensive guide will explore the top 20 trending products to sell online in 2025, offer insights into recent market shifts, and provide strategies for finding the next big thing in ecommerce.
Top 20 Trending Products to Sell Online in 2025
1. Vitamins and Supplements
The health and wellness industry continues to boom, with vitamins and supplements leading the charge. According to Grand View Research, the global dietary supplements market size is expected to reach $230.73 billion by 2027, growing at a CAGR of 8.2% from 2020 to 2027.
Key Trends:
- Sleep aids like melatonin gummies
- Magnesium sprays for topical application
- Pre-workout formulas for fitness enthusiasts
- Adaptogenic herbs for stress management
Marketing Strategies:
- Collaborate with fitness influencers
- Highlight customer testimonials
- Offer subscription-based models for regular users
- Develop educational content on supplement benefits
2. Skin Care Products
Self-care remains a priority for consumers, with skin care products at the forefront of this trend. The global skincare market is projected to reach $189.3 billion by 2025, according to Statista.
Popular Items:
- Hyaluronic acid serums
- Vegan skincare lines
- Retinol-based products
- Snail mucin formulations
- CBD-infused skincare
Marketing Tips:
- Partner with beauty influencers for product demonstrations
- Provide samples or mini-sizes for trial
- Showcase before-and-after results from real customers
- Implement virtual skin analysis tools
3. Makeup
The cosmetics industry continues to reinvent itself with new tools and techniques. According to Allied Market Research, the global color cosmetics market is expected to reach $85.17 billion by 2026.
Trending Products:
- Lip stains and long-wear formulas
- Multifunctional makeup items
- Clean and natural makeup brands
- Inclusive shade ranges
Promotional Ideas:
- Create viral TikTok makeup tutorials
- Collaborate with celebrities or influencers for product lines
- Offer virtual try-on experiences using AR technology
- Host live makeup masterclasses
4. Coats and Jackets
With the outdoor clothing market projected to reach $45 billion by 2027, coats and jackets remain a solid investment.
Popular Styles:
- Hiking jackets with advanced weatherproofing
- Sustainable outerwear made from recycled materials
- Tech-integrated coats with built-in heating elements
- Versatile, multi-functional jackets for urban adventurers
Business Strategies:
- Consider dropshipping to minimize inventory costs
- Become an affiliate partner for established brands
- Focus on niche markets like sustainable or high-tech outerwear
- Implement a try-before-you-buy program for online shoppers
5. Bicycles, Especially E-bikes
The cycling industry is experiencing a revolution with the rise of e-bikes. According to a report by Allied Market Research, the global e-bike market is expected to reach $118.6 billion by 2030.
Market Insights:
- E-bike sales expected to grow 10% annually until 2030
- Projected 77 million e-bikes on roads by 2030
- Increasing demand for eco-friendly transportation options
Niche Opportunities:
- Specialized e-bikes for hunters or commuters
- E-bike accessories and maintenance products
- E-bike rental and sharing services
- Custom e-bike builds for enthusiasts
6. Art and Crafting Materials
The DIY trend continues to thrive, with crafting supplies in high demand. The global arts and crafts market is expected to reach $50.9 billion by 2024, according to Technavio.
Popular Items:
- Crochet kits for beginners and advanced crafters
- Pottery clay and ceramic supplies
- Paint-by-numbers sets for adults
- Resin art kits for jewelry making
Marketing Angles:
- Emphasize sustainability and self-sufficiency
- Create tutorial content for various skill levels
- Partner with craft influencers for product showcases
- Develop themed craft boxes for seasonal projects
7. Drinkware
Insulated tumblers and specialized drinkware are seeing a surge in popularity. The global drinkware market is projected to reach $35.8 billion by 2025, growing at a CAGR of 3.5% from 2020 to 2025.
Key Products:
- Large insulated tumblers with customizable options
- Specialty shot glasses for cocktail enthusiasts
- Eco-friendly water bottles made from sustainable materials
- Smart water bottles with hydration tracking
Sales Strategies:
- Focus on long-tail keywords for niche buyers
- Consider private label products to build brand recognition
- Highlight environmental benefits of reusable drinkware
- Offer personalization services for corporate gifts
8. Perfume and Cologne
The fragrance industry is shifting towards premium, natural, and personalized scents. According to Grand View Research, the global perfume market size is expected to reach $40.9 billion by 2025.
Emerging Trends:
- Androgynous fragrances that appeal to all genders
- Natural and organic perfumes with sustainable packaging
- Customizable scent experiences with mix-and-match options
- Niche fragrances inspired by specific locations or experiences
Business Ideas:
- Develop a B2B fragrance line for hotels or restaurants
- Create a subscription-based sampling service
- Offer virtual scent consultations with expert perfumers
- Launch a line of home fragrances to complement personal scents
9. Wine
The wine market is expanding with new, accessible products and innovative buying experiences. The global wine market is projected to reach $434.6 billion by 2027, according to Grand View Research.
Growing Segments:
- Organic and natural wines with minimal intervention
- Wines from emerging regions like Eastern Europe and South America
- Direct-to-consumer wine clubs with curated selections
- Low-alcohol and non-alcoholic wine alternatives
Marketing Approaches:
- Develop educational content about wine appreciation
- Create virtual tasting experiences with live sommeliers
- Partner with sommeliers for expert recommendations
- Implement AI-powered wine recommendation engines
10. Socks
This everyday item remains a consistently profitable choice for ecommerce. The global socks market is expected to reach $24.16 billion by 2025, growing at a CAGR of 4.5% from 2019 to 2025.
Trending Styles:
- Merino wool socks for outdoor enthusiasts
- Pop culture-themed designs for collectors
- Sustainable and eco-friendly options made from recycled materials
- Compression socks for athletes and frequent travelers
Sales Tactics:
- Offer subscription boxes for regular sock deliveries
- Bundle socks with other clothing items for gift sets
- Highlight unique features like moisture-wicking or arch support
- Create limited-edition collaborations with artists or brands
11. Smart Home Devices
The smart home market continues to expand rapidly, with consumers increasingly embracing connected devices. According to MarketsandMarkets, the global smart home market is expected to reach $135.3 billion by 2025.
Popular Products:
- Voice-activated smart speakers
- Smart thermostats for energy efficiency
- Connected security cameras and doorbells
- Smart lighting systems with customizable options
Marketing Strategies:
- Offer bundle deals for complete smart home setups
- Create how-to videos for easy installation and use
- Partner with home builders for integrated smart home solutions
- Highlight energy savings and convenience factors
12. Sustainable Fashion
As consumers become more environmentally conscious, sustainable fashion is gaining significant traction. The global ethical fashion market is projected to reach $8.25 billion by 2023, according to Statista.
Key Items:
- Clothing made from recycled materials
- Biodegradable footwear
- Upcycled accessories and jewelry
- Rental and secondhand fashion platforms
Promotional Tactics:
- Educate consumers on the environmental impact of fast fashion
- Showcase the production process and ethical sourcing
- Implement a take-back program for recycling old clothes
- Collaborate with eco-conscious influencers and celebrities
13. Plant-Based Food Products
The plant-based food market is experiencing explosive growth as more consumers adopt flexitarian or vegan diets. According to Bloomberg Intelligence, the plant-based foods market could make up to 7.7% of the global protein market by 2030, with a value of over $162 billion.
Trending Products:
- Plant-based meat alternatives
- Dairy-free milk and cheese options
- Vegan protein powders and supplements
- Ready-to-eat plant-based meals
Marketing Approaches:
- Emphasize health benefits and environmental impact
- Offer recipe ideas and cooking tutorials
- Partner with nutritionists for expert endorsements
- Create sample packs for curious consumers to try
14. Fitness Technology
As health and wellness remain top priorities, fitness technology continues to evolve. The global fitness app market is expected to reach $14.64 billion by 2027, according to Grand View Research.
- Popular Gadgets:
- Advanced fitness trackers with
