Semrush is well known as an all-in-one digital marketing platform, offering a comprehensive suite of SEO, content marketing, and competitive analysis tools. As artificial intelligence capabilities have advanced rapidly in recent years, Semrush has tapped into the power of AI to launch new automated content creation tools aimed at making content marketing easier, faster, and more effective.
In this comprehensive guide, we’ll explore how to utilize Semrush‘s latest AI content assistant tools to streamline and enhance your content marketing. We’ll cover:
- An Overview of Semrush‘s AI Content Tools
- Benefits of Using AI for Content Creation
- Step-by-Step Guide to Using the Semrush Writing Assistant
- Tips for Using Semrush AI Tools Effectively
- Additional Use Cases for Semrush AI Content Tools
- Pricing and Limitations to Know
Whether you‘re looking for AI-generated blog post ideas, titles that drive traffic, social media post inspiration, or general content creation support, Semrush has you covered. Let‘s dig in!
An Overview of Semrush’s AI Content Creation Tools
Semrush offers writers, marketers, agencies, and business owners access to over 75 artificial intelligence tools to help amplify and enhance content marketing efforts.
The AI-powered writing assistant tool allows you to generate long-form blog content, social media posts, product descriptions, headlines, subject lines, and more in just seconds based on the prompts and parameters you provide.
Beyond the core writing assistant, Semrush also provides supplementary AI tools including:
- Title Generator – Create SEO-optimized headlines and titles
- Social Post Generator – Get ideas and full posts for different social platforms
- SEO Writing Assistant – Optimize existing content for on-page SEO
- Ad Creator – Generate PPC ads and Facebook/Instagram creative
- Content Gaps Finder – Discover ideas for new blog posts and content
The key benefit provided by all these tools is the ability to produce high-quality, customized content tailored to your brand and topics automatically in a fraction of the time it would take to craft manually.
The Benefits of AI Content Generation
While producing great marketing content has always been essential, it’s never been easy. Coming up with fresh ideas that resonate with your audience takes significant time and effort. This is where artificial intelligence lends a helping hand.
Compared to creating content from scratch on your own, leveraging Semrush’s suite of AI tools offers several advantages:
Saves You Time: AI content tools dramatically speed up the content creation process. You can generate complete blog posts, social media updates, and other assets in just minutes instead of hours. This allows you to increase output and spend time on other priorities.
Provides Quality at Scale: Even the best copywriters can only produce so much content manually. AI empowered tools allow you to produce 10X more content while maintaining high quality.
Optimizes for SEO & Conversions: Semrush tools tap into big data, analysis, and machine learning to optimize content for ranking potential and driving user actions.
Delivers Relevant & Personalized Content: By providing the right prompts and parameters, the AI can tailor content specifically to your niche, brand style and audience preferences.
Easily Repurpose Content: Generate a blog post then auto-create social posts, ads, and landing pages from the same content.
The key is finding the right balance between automated and manual processes to boost productivity.
Step-by-Step Guide to Using the Semrush Writing Assistant
Now that we’ve covered the high-level benefits of leveraging AI for content creation, let’s walk through a step-by-step tutorial of using Semrush’s intelligent writing assistant tool to generate a new blog post from start to finish.
Step 1) Access the Semrush Writing Assistant
First, log into your Semrush account and hover over the Writing Assistant option on the main toolbar to access the AI writer tool. This will open a sidebar where you can configure settings and parameters before having the AI generate content.
Step 2) Enter Content Parameters
The writing assistant sidebar includes several key settings to define what you want the AI to write about:
- Content Type: Blog post, social post, ads, etc.
- Industry: Your niche like marketing, fitness, etc.
- Topic & Focus Keywords: Broad subject and search keywords
- Target Persona: Audience demographic the content should appeal to
- Tone & Style: Formal, conversational, knowledgeable, enthusiastic, etc.
- Word Count: 500, 1000, 2000+ words
Enter details for each option that clearly explains the intent for the AI. The more guidance you provide, the better the results.
Step 3) Generate Blog Post Content
Once parameters are set, click “Generate content” and the Semrush AI will automatically write a complete blog post to your specifications.
The initial draft provides a structurally sound post covering all the key points, transitions logically between ideas, stays on topic, and matches your desired style.
Step 4) Refine & Personalize
The AI doesn’t stop after the initial draft. Semrush provides refinement tools so you can tweak and add your own personalized flair:
- Edit inline to change any section of the text
- Add multimedia like images, embeds, charts etc.
- Generate additional sections by providing new prompts
- Customize tone by adjusting personality parameters
- Check plagiarism score to ensure 100% originality
While the Semrush assistant handles much of the structural work, take the time to customize the post to align with your brand voice before publishing.
And just like that you’ve created an in-depth, unique blog post with AI in minutes!
Tips for Using Semrush AI Tools Effectively
Semrush’s automated content creation capabilities open endless possibilities to streamline content marketing. However, there are some best practices to keep in mind:
Provide Clear Expectations in Prompts: Clearly explain the intent, goals, parameters, and specifics you want covered in detail. Vague prompts result in vague content.
Expect Imperfections: AI can expedite ideation and draft creation, but still expect to refine and edit before publishing.
Don’t Fully Outsource Creating: Use AI to amplify your efforts, but don’t rely on it solely to do all the work. Add your expertise.
Check All Facts: Verify any statistics or facts mentioned in posts. AI can fabricate info that seems logical but may be unverified.
Balance Automated & Manual Efforts: Use smart workflows that combine AI creator tools for heavy lifting but still dedicate time for personalized touches.
Review Content Policy Guidelines: When generating large volumes of content, be sure to have humans review a sample size to ensure quality and brand alignment.
Think of Semrush’s AI capabilities as a prolific writer who you manage and collaborate with. Provide direction, creativity and strategy while Semrush handles the dirty work.
Following these tips will lead to success using AI content tools over the long-run. Sure there may be some hiccups along the way, but the time savings cannot be overstated.
Additional Use Cases for Semrush AI Content Tools
While this guide has focused specifically on how Semrush’s AI can create blog posts for you, the assistant can truly help expedite all areas of content creation beyond just blogging including:
Social Media Content: Stop struggling to feed all your social channels. Use AI templates tailored to each network like Facebook, Instagram, Twitter, LinkedIn and more. Effortlessly maintain your posting cadence.
SEO Content Gap Analysis: Identify untapped content opportunities tailored to your niche by having AI analyze your top pages and competitors‘ content portfolios.
Website Pages & Guides: Generate lead magnet offers, About pages, Contact pages, FAQs and any standard site content.
Product Descriptions & Pages: Produce tailored descriptions for ecommerce items, software app features, course curriculum overviews etc.
Email Newsletters & Automations: Create email sequences, promotions, broadcasts, welcome flows. Then generate the necessary landing pages to accompany campaigns.
Ads Manager: After using Semrush to identify high-potential PPC & Shopping keywords, leverage the AI ad creator to quickly produce relevant ad variations at scale across Google, Facebook, Instagram etc.
The key advantage is that rather than just creating blog posts in isolation, you can take one AI-generated piece of content and repurpose it into many personalized formats and variations. This enables true automation across all content types.
Pricing & Limitations to Know
Semrush offers flexible plans depending on the volume of features and credits needed. The core platform access starts at $99/month for individuals up to $399/month for large enterprises.
However, for AI content creation capabilities specifically, Semrush utilizes a credit system to track word generation volume.
The Semrush Free trial includes ~1500 credits which provides a nice introduction, but power users will want to purchase credits ranging from:
- 5,000 Credits – $49/month
- 50,000 Credits – $299/month
- 200,000+ Credits – Custom Enterprise Plans
The key limitation to consider with Semrush is the credit model. It’s easy to burn through credits quickly at scale which inflates costs. However, for most small teams generating moderate volumes of content, Semrush provides very favorable value.
Be sure to track credit spend closely using the personal reports dashboard. Identify if any particular tool like the Writing Assistant is leading to overages monthly so you can optimize usage and prompts to conserve credits.
Also keep in mind that while AI can deliver significant efficiency gains, it does still require oversight and management. Completely hands-off automation rarely leads to quality outcomes consistently. Leverage technology responsibly.
Start Automating Content Creation with Semrush!
I hope this guide has demonstrated how Semrush’s robust selection of AI-powered content tools like the automated Writing Assistant can transform content marketing efforts for businesses of all sizes.
With the ability to deliver quality blog posts, social media updates, and other site content tailored specifically to your brand and audience automatically in just minutes, the platform delivers exceptional value.
While considering some best practices around AI content creation, with a smart implementation focused on augmenting team efforts rather than outright replacing manual work, Semrush can drive major efficiency gains saving time and money.
So whether just starting out with basic blogging or managing an enterprise content marketing program, be sure to test out Semrush’s AI capabilities for yourself via the forever free trial!
