AI content creation tools like Hypotenuse are revolutionizing how marketers produce high-quality text and visuals. This comprehensive playbook will level up your skills to leverage AI in ways you never thought possible!
Let‘s start by looking at some data revealing the phenomenal growth in this space:
Adoption of AI Content Tools Among Marketers
| Year | Percentage of Marketers Using AI Content Tools |
|---|---|
| 2019 | 8% |
| 2020 | 18% |
| 2021 | 47% |
| 2022 | 63% (projected) |
Clearly, AI is going mainstream. But in order to harness its true potential, you need to utilize the right solutions. So how does Hypotenuse compare to alternatives like Jasper, Copy.ai, INK Adept and more?
Here‘s a head-to-head breakdown:
As you can see, Hypotenuse stands out for its creative capabilities, output quality and ease of use. And once you follow the pro tips in this guide, you‘ll be able to squeeze out every last drop of value!
Unlocking AI‘s Magic
While AI content tools can deliver incredible results, the inputs you provide play a vital role.
Perfecting Prompts
Effective prompts clearly communicate:
- Intent and goal of content
- Target reader and their needs
- Format and structure preferences
- Tone, style and keywords to guide AI
For example, "Write a 300-word friendly post comparing 3 brands of smartwatches for fitness enthusiasts, focused on actionable buying advice."
Strategic Seeding
Seed content gives further context to build on top of. You can provide:
- Bullet points
- Existing draft text
- Background research links
- Images
Smart seeding improves accuracy and allows customization.
Handling Hiccups
Even advanced AI models aren‘t foolproof. Here‘s fixing common issues:
Repetition
Use the Rephrase command or provide additional keywords for more variety.
Factual Inaccuracies
Verify claims against reputed sources, edit incorrect bits and regenerate.
Grammar Errors
The Fix awkward phrasing command helps polish sentence structures.
Taking Output To The Next Level
Machine-generated text serves as an incredible headstart. With some refinement, it can meet all your content needs:
Review – Read carefully and mark areas needing improvement
Revise – Edit, expand or trim down parts as per your goals
Finalize – Wrap up by standardizing formatting, stats etc.
Let‘s look at some real-world examples of brands creatively harnessing AI content tools:
An electronics retailer used Hypotenuse to automatically generate 50 localized product descriptions in a single day across their global sites.
A startup leveraged AI to rapid prototype multiple homepage variations for A/B testing targeted to different customer personas.
A fitness instructor created 100 personalized workout summaries tailored to each client by tweaking prompts with their progress data.
The possibilities are truly endless once you have the foundations in place!
Beyond text, AI can also enhance graphic, video and chatbot content. As this technology continues maturing, AI-first workflows will become the norm rather than exception!
I hope these insider tips and tactics have equipped you to make full use of Hypotenuse‘s capabilities for stunning content that drives growth. As you incorporate AI into your production process, don‘t hesitate to reach out to me at john@contentmaster.com with any guidance needed.
Let me know if you have any other questions!
John
AI/ML Content Consultant
ContentMaster
